Backnang Juwelier Stroh — 190 qm


The business premises on the first floor are bright and friendly. Dark, cubic showcases create clear spatial axes and make the interior architecture work. The simple, pure furniture shapes and their axial arrangement convey an elegant and valuable atmosphere in the classic area of the newly designed store interior.

The interior design with brass elements and carpet islands as well as the accentuating wallpaper and the lightly structured curtains create a comfortable sales ambience. The consultation areas blend harmoniously and very discreetly into the interior design. A sliding glass door embedded in the wall turns a consultation niche into an enclosed space if desired. The soft, rounded wall connects the classic and trend jewelry areas and flows harmoniously into the store design. Showcases embedded in the wall “line the way” and the jewelry is presented like exhibits in an art gallery.